Square Enix's Final Fantasy XIV has surged in popularity recently, despite a rough launch. Whether this collaboration is an official marketing stunt isn't confirmed, but this isn't the game's only food-themed endeavor - Square Enix will release The Ultimate Final Fantasy XIV Cookbook later this year, bringing the game's recipes to real-world kitchens.
Players are dressing up in Final Fantasy XIV as Colonel Sanders and a giant chicken to create havoc and surprise other players.