Simplifying tech, building a tight narrative on the problem people had and understanding the stories needed, changing a crowd-funding video mid-campaign, remaining authentic while tuning a video based on comments, how socks with coffee grounds to absorb odors were created, using tech to advance the brand, developing garments in 3D around the body, a stitch for each pixel, programming details in digital manufacturing, how customization is the vision, the tension of shrinkage, and the accomplishable challenge of creating great fit for anyone. I got to share ideas with him and was generally surprised and inspired. Quality - check Price - check Experience- check After making a few Christmas purchases, the ceo and co founder, Aman, reached out to me personally to say thank you and to just generally touch base.
NASA, heat and crowdfundingĪmarasiriwardena discusses the genesis of the brand from the onset at MIT, its wild Kickstarter success, starting with a marquee product dress shirt, using the same material used in NASA space suits, the absorption and return of heat in fabric, the importance of a live prototype, cracking a code that worked and discovering what people wanted. Ministry of supply blows every category you could imagine out of the water. Gihan Amarasiriwardena, Co Founder and Executive Chairman of Ministry of Supply (a performance professional menswear brand creating wear to work essentials) joins Pavan Bahl, Rob Sanchez, and guest host Louis DeJianne, Director, of Marketing and Consumer Goods, Apparel and Retail for UPS (the world’s largest package delivery company and provider of supply chain management solutions) on location at the 2016 SHOPTALK retail and ecommerce event in Las Vegas.
